Effective March 1st, 2020
The ways we collect personal data about you and why we do so, and
How we use your personal data.
How to contact us
If you have questions about data protection or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us via email.
Name of the company collecting the personal data (the controller): Xcloudgame
Email: [email protected]
The personal data we collect
1. Data you provide us
Other data you choose to give us (such as information in the floating center)
2. Data we collect automatically
Your mobile device identifiers (such as your device ID, advertising ID, MAC address and IMEI)
Data about your device, such as operating system, browser type and language
Data we collect with cookies and similar technologies (see more below)
Coarse location data (country or city-specific)
We also may create a Xcloudgame and/or game-specific ID for you when you use the Services
3. Data we collect from our partners
Data we receive if you link a third-party tool with the Services (such as login using your Facebook or Google account)
Demographic data (such as to determine the coarse location of your IP address)
Data to fight fraud (such as refund abuse in games)
Data from platforms that the games run on (such as to verify payment)
Data for advertising and analytics purposes, so we can keep improving our games
Why we collect your data
1. To make the Services work (performance of contract)
2. We process data necessary to:
Create accounts and allow you to play our games and use our Services
Operate the Services
Verify and confirm payments
Provide products and services you request
Send you communication related to the Services
To make the Services more enjoyable for our players (legitimate interests)
3. We collect and process necessary data to:
Update and develop player profiles
Develop and improve the Services and player experience
Manage our relationship with you
Provide social features as part of the Services
Customize your Services experience
Respond to your comments and questions and provide player support
Provide you offers in the Services related to other Xcloudgame products and services
Send you related information, such as updates, security alerts, and support messages
Enable you to communicate with other players
To show personalized advertisements (legitimate interests or consent depending on applicable jurisdiction)
4. We collect the following categories of your personal information and may sell it to third parties: identifiers, commercial information, internet or other electronic network activity information, geolocation data, and inferences drawn from these categories.
We collect, process and transfer to our third-party partners personal data to:
Track the content you access in connection with the Services and your online behavior
Deliver, target and improve our advertising and the Services
To keep the Services safe and fair
5. Ensuring a level playing field in the Services is a top priority for us.
6. In order to keep the Services and their social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to:
Analyze and monitor use of the Services and its social features
Moderate chats either automatically or manually
Take action against fraudulent or misbehaving players
To analyze, profile, and segment
In all of the above cases and purposes, we may analyze, profile and segment all collected data in anonymized form.
With your consent, we may process your data for additional purposes, such as using your location based on your IP address to show you events you might be interested.
Who can see your data
Apart from Xcloudgame, your data can be accessed by others in the following situations:
1. Other players and users
Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.
2. Partners working for Xcloudgame
Xcloudgame has partners to perform certain services for us. These partners process your data only at and according to Xcloudgame’s instructions in order to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention.
3. Xcloudgame’s development partners
Xcloudgame works as a publisher for several game development companies. These development partners may process your personal data for the purposes described herein and where applicable, working as joint controllers of the processed data together with Xcloudgame.
4. Other companies and public authorities
In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests.
We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
5. Advertising and social media partners
The Services include features from our partners, such as social media interaction tools and in-game advertising. These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.
6. International data transfers
How do we protect your data
1. Security Safeguards
In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.
2. Data retention
We retain your data for as long as your account is active or as needed to provide you the Services. We will for example periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.